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Serevent 25mcg inhaler $109.00 As developers we hate it. Serevent 25mcg inhaler $109.00 But I have to admit it is an unnecessary evil in my (current) world as an agency web developer. Serevent 25mcg inhaler $109.00 Lets face it – it works.

Serevent 25mcg inhaler $109.00 So here it is, serevent 25mcg inhaler $109.00 the blog on the dreaded subject of email marketing from a my point of view, serevent 25mcg inhaler $109.00 why we hate it, serevent 25mcg inhaler $109.00 how we can make it work, serevent 25mcg inhaler $109.00 what people can do to make our lives easier and campaigns more efficient and effective. Serevent 25mcg inhaler $109.00

Why don’t I like building emails?

Serevent 25mcg inhaler $109.00 This is simple. Serevent 25mcg inhaler $109.00 We love accessible, serevent 25mcg inhaler $109.00 semantic, serevent 25mcg inhaler $109.00 standards based code. Serevent 25mcg inhaler $109.00 We do not like going back to techniques used over 10 years ago. Serevent 25mcg inhaler $109.00 We have to use out of date layout techniques and the code is long winded, serevent 25mcg inhaler $109.00 complicated and boring to produce. Serevent 25mcg inhaler $109.00 It wouldn’t be so bad if we could use the same HTML and CSS standards we use for web sites, serevent 25mcg inhaler $109.00 but unfortunately it isn’t an option. Serevent 25mcg inhaler $109.00 Not if you want your campaigns to include the creative idea that you are so sure will work, serevent 25mcg inhaler $109.00 at least. Serevent 25mcg inhaler $109.00 And this doesn’t look like changing anytime soon.

Serevent 25mcg inhaler $109.00 If you haven’t seen the problems with Microsoft Outlook 2007 using Microsft Word to render emails, serevent 25mcg inhaler $109.00 then the internet is full of disgruntled people. Serevent 25mcg inhaler $109.00 Actually, serevent 25mcg inhaler $109.00 I’ll help you with that. Serevent 25mcg inhaler $109.00 Don’t get me started on Lotus Notes.

Serevent 25mcg inhaler $109.00 It isn’t our fault animated gifs don’t always work. Serevent 25mcg inhaler $109.00 Flash can’t be used. Serevent 25mcg inhaler $109.00 Hell, serevent 25mcg inhaler $109.00 even background images don’t work. Serevent 25mcg inhaler $109.00 These points ARE NOT OUR FAULT. Serevent 25mcg inhaler $109.00 But it still provides a hot topic of discussion between designers/concept teams and us developers. Serevent 25mcg inhaler $109.00 Trust my judgement, serevent 25mcg inhaler $109.00 look at how long I’ve been doing this, serevent 25mcg inhaler $109.00 we do actually know what we are doing, serevent 25mcg inhaler $109.00 although maybe you and your great idea are more important than everyone seeing it as intended. Serevent 25mcg inhaler $109.00 Or doesn’t that defy the point altogether. Serevent 25mcg inhaler $109.00

Serevent 25mcg inhaler $109.00 There are hundreds of different software, serevent 25mcg inhaler $109.00 webmail and operating system combinations for us to work to. Serevent 25mcg inhaler $109.00 If you want your campaign to work in even 80% of them. Serevent 25mcg inhaler $109.00 Please listen to my advice, serevent 25mcg inhaler $109.00 not just try to replicate your print campaign in an email. Serevent 25mcg inhaler $109.00 They are completely different mediums.

What works?

Serevent 25mcg inhaler $109.00 Again, serevent 25mcg inhaler $109.00 simple things.

Serevent 25mcg inhaler $109.00 Keep your text to standard web fonts. Serevent 25mcg inhaler $109.00 Don’t rely on background images. Serevent 25mcg inhaler $109.00 Don’t ask for Flash or an animation. Serevent 25mcg inhaler $109.00 Keep the layout simple. Serevent 25mcg inhaler $109.00 The fewer images the better. Serevent 25mcg inhaler $109.00 Yes we can code so things will degrade gracefully, serevent 25mcg inhaler $109.00 but if the client views the email in their inbox (compared to the signed off HTML file they viewed in a browser) with missing design elements they liked, serevent 25mcg inhaler $109.00 it won’t be your fault, serevent 25mcg inhaler $109.00 it will be mine. Serevent 25mcg inhaler $109.00 So please just make the designs possible in all clients.

Serevent 25mcg inhaler $109.00 Unless of course you have stats showing 100% of your recipients use an email client that supports animated gifs or background images – but first of all that is unlikely to be available, serevent 25mcg inhaler $109.00 let alone likely to ever happen!

Serevent 25mcg inhaler $109.00 Even so what people don’t seem to understand is that everything doesn’t have to happen in an email. Serevent 25mcg inhaler $109.00 We have awesome tools in jQuery, serevent 25mcg inhaler $109.00 Flash, serevent 25mcg inhaler $109.00 and even simple HTML/CSS that can impress and prompt customer action better than an email. Serevent 25mcg inhaler $109.00 So a well thought out simple email to get people to somewhere showcasing the creative concept and getting customers interacting will work better than trying to contain everything in someone’s inbox. Serevent 25mcg inhaler $109.00 I find that a simple concept to understand. Serevent 25mcg inhaler $109.00 Why can’t others!

In the words of Columbo…

Serevent 25mcg inhaler $109.00 Just one more thing, serevent 25mcg inhaler $109.00 if I can get on with building sites because I don’t have complicated email discussions going back and forwards, serevent 25mcg inhaler $109.00 I will be happier. Serevent 25mcg inhaler $109.00 Of course sites are what I love, serevent 25mcg inhaler $109.00 so if emails could disappear completely I’d appreciate it.

Resources

Serevent 25mcg inhaler $109.00 Finally, serevent 25mcg inhaler $109.00 here are some good email resources, serevent 25mcg inhaler $109.00 not that you’ll probably read them anyway. Serevent 25mcg inhaler $109.00 All are from Campaign Monitor, serevent 25mcg inhaler $109.00 because they are good.

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Levitra 20mg with dapoxetine 20mg pills $426.00 So here’s the great news that Outlook 2010 is in beta development. Levitra 20mg with dapoxetine 20mg pills $426.00 Here’s the not so great news. Levitra 20mg with dapoxetine 20mg pills $426.00 They are still planning on using the Word rendering engine to display HTML emails, levitra 20mg with dapoxetine 20mg pills $426.00 just as in Outlook 2007.

Levitra 20mg with dapoxetine 20mg pills $426.00 Goodbye styles and background images, levitra 20mg with dapoxetine 20mg pills $426.00 hello tables (my old friend) and broken emails.

Levitra 20mg with dapoxetine 20mg pills $426.00 There may be all sorts of reasons behind the move, levitra 20mg with dapoxetine 20mg pills $426.00 be it a reaction to Microsoft not being allowed to bundle Internet Explorer with Windows 7 or the official Microsoft view that using Word offers the most powerful email composition tools for Outlook users. Levitra 20mg with dapoxetine 20mg pills $426.00 This is flawed by tha fact that recipients will require Outlook to view the emails properly, levitra 20mg with dapoxetine 20mg pills $426.00 and with only 7% of the market this punishes Outlook users in my opinion. Levitra 20mg with dapoxetine 20mg pills $426.00 I see no reason why a corporation such as Microsoft can’t allocate the resources to create an email client that provides powerful authoring and rendering of emails, levitra 20mg with dapoxetine 20mg pills $426.00 using email standards.

Levitra 20mg with dapoxetine 20mg pills $426.00 The Email Standards Project, levitra 20mg with dapoxetine 20mg pills $426.00 Campaign Monitor (I love you guys!) and Newism have initiated a campaign, levitra 20mg with dapoxetine 20mg pills $426.00 http://fixoutlook.org/, levitra 20mg with dapoxetine 20mg pills $426.00 to try and highlight the problems to Microsoft, levitra 20mg with dapoxetine 20mg pills $426.00 so lets all hope they listen.

Levitra 20mg with dapoxetine 20mg pills $426.00 Outlook is broken - let's fix it!

Levitra 20mg with dapoxetine 20mg pills $426.00 Alternatively the sooner I get away from having to worry about building HTML emails, levitra 20mg with dapoxetine 20mg pills $426.00 the better.

Addition: the Microsoft response

Levitra 20mg with dapoxetine 20mg pills $426.00 Microsoft have provided a response to the campaign on their MSDN blog which expands on a number of points I raised. Levitra 20mg with dapoxetine 20mg pills $426.00 In the comments I pointed out that HTML is not an email standard, levitra 20mg with dapoxetine 20mg pills $426.00 and Microsoft correctly state “There is no widely-recognized consensus in the industry about what subset of HTML is appropriate for use in e-mail for interoperability“. Levitra 20mg with dapoxetine 20mg pills $426.00 This is my view too but of course it doesn’t make my day job any easier.

Levitra 20mg with dapoxetine 20mg pills $426.00 I agree that many using Word to compose rich emails will find that the easiest and most powerful method – but it still relies on the recipient using a client expecting Word formatted HTML.

Levitra 20mg with dapoxetine 20mg pills $426.00 Finally, levitra 20mg with dapoxetine 20mg pills $426.00 if Microsoft would please prove to me that “Word has always done a great job of displaying the HTML which is commonly found in e-mails around the world” I’d appreciate it, levitra 20mg with dapoxetine 20mg pills $426.00 because I think that is absolute bollocks and my professional experience backs that up.

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Parlodel 2.5mg pills $184.00 So just after receiving an email asking why a complicated HTML email didn’t work in Outlook 2007 and explaining that since it uses Word to render HTML it was never going to display everything right. Parlodel 2.5mg pills $184.00 Obviously some people just don’t understand this.

Parlodel 2.5mg pills $184.00 However with almost perfect timing I got an email from xBox Live (Microsoft run) with the disclaimer above shown right at the top! Yes, parlodel 2.5mg pills $184.00 Microsoft themselves are suggesting you read the HTML email in a browser rather than their own email client!

Parlodel 2.5mg pills $184.00 “Read this issue online if you can’t see the images or are using Outlook 2007”

Parlodel 2.5mg pills $184.00 Now I accept that Microsoft may be correct in that HTML should not have been used for emails at all, parlodel 2.5mg pills $184.00 emails should be plain text, parlodel 2.5mg pills $184.00 end of. Parlodel 2.5mg pills $184.00 However if you are then going to support HTML partially, parlodel 2.5mg pills $184.00 whilst using HTML emails in your own marketing, parlodel 2.5mg pills $184.00 with a disclaimer against your own product, parlodel 2.5mg pills $184.00 something is very wrong somewhere! Anyway, parlodel 2.5mg pills $184.00 all the clients I work for won’t pay for plain text emails, parlodel 2.5mg pills $184.00 therefore HTML emails kind of keep me in a job!

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Dulcolax 5mg pills $138.00 Lately work we have had to build numerous email newsletters (e-zines, dulcolax 5mg pills $138.00 and sometimes even “eFlyers”?!) with a huge amount of content and very image heavy. Dulcolax 5mg pills $138.00 The number and frequency of these emails mean a challenging turnaround time and the use of templates of previous email wherever possible.

Dulcolax 5mg pills $138.00 However the client dropped a massive bomb shell when it was revealed that they (as a large corporate company) use Lotus Notes 5 as their primary email client. Dulcolax 5mg pills $138.00 This is bad.

Dulcolax 5mg pills $138.00 Not only does this mean we have to output a huge amount of work but it also means that this work must be absolutely indestructible, dulcolax 5mg pills $138.00 unbreakable code.

Dulcolax 5mg pills $138.00 If you look at the following examples of emails displayed between Lotus Notes and Microsoft Outlook, dulcolax 5mg pills $138.00 you can see how perfectly valid and working emails can be slaughtered left, dulcolax 5mg pills $138.00 right and center by the Lotus Notes HTML rendering engine.

Dulcolax 5mg pills $138.00 Sony emails.

Dulcolax 5mg pills $138.00 Sony email which uses styles quite heavily. Dulcolax 5mg pills $138.00 While this means that the email will not display as designed in email clients that do not support CSS (Gmail, dulcolax 5mg pills $138.00 Notes amongst others) at least it will degrade gracefully.

Dulcolax 5mg pills $138.00 Hugo Boss emails.

Dulcolax 5mg pills $138.00 This Hugo Boss email doesn’t use any style for any layout or formatting byut still breaks quite badly.

Dulcolax 5mg pills $138.00 My preferred method would be that of Sony, dulcolax 5mg pills $138.00 or even plain text emails – which a recent .net podcast (episode 19) said most people surveyed would prefer to receive. Dulcolax 5mg pills $138.00 Unfortunately the limited technical experience of marketing staff that have to sign off these emails mean that we have to make the emails work in Notes if possible, dulcolax 5mg pills $138.00 even if the actual recipients receiving the email in Notes is minimal.

Dulcolax 5mg pills $138.00 There are a number of methods that can be used to make sure you emails display as planned in Lotus Notes and hopefully the trials and tribulations I have endured for the past year can be kept to a minimum for others by following these rules.

  1. NO BACKGROUND IMAGES

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  2. ALWAYS SET OUT TABLE COLUMNS FIRST

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  3. NEVER EVER USE ROWSPAN

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  4. DON’T SPLIT IMAGES HORIZONTALLY

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  5. USE NO STYLES

    Dulcolax 5mg pills $138.00 In my emails, dulcolax 5mg pills $138.00 I usually set text size at 11px or 12px using a style in my font tags to get around a link and copy size bug in hotmail. Dulcolax 5mg pills $138.00 However Lotus Notes ignores this, dulcolax 5mg pills $138.00 and ALL other styles. Dulcolax 5mg pills $138.00 So use no margins, dulcolax 5mg pills $138.00 padding font declarations, dulcolax 5mg pills $138.00 in fact use no styles at all. Dulcolax 5mg pills $138.00 Go back to the early 90s, dulcolax 5mg pills $138.00 when CSS didn’t even exist!

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  6. DO NOT USE P TAGS

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    Dulcolax 5mg pills $138.00 <font face="arial, dulcolax 5mg pills $138.00 verdana, dulcolax 5mg pills $138.00 sans-serif" size="2" color="#333333" style="font-size: 13px;">
    Copy paragraph 1.
    <br /><img src="../images/1x1spacer.gif" width="1" height="15" alt="" />
    Copy paragraph 2, dulcolax 5mg pills $138.00 and so on throughout.
    <br /><img src="../images/1x1spacer.gif" width="1" height="15" alt="" />
    </font>

Dulcolax 5mg pills $138.00 I’m sure there are more techniques and ways to make HTML emails work in all email clients, dulcolax 5mg pills $138.00 but I find that the above guidelines help me work more efficiently by decreasing the time spent on fixing Lotus Notes issues (especially when Notes development is a requirement), dulcolax 5mg pills $138.00 in fact most are so reliable that I have also started using the above rules in all emails. Dulcolax 5mg pills $138.00 You never know, dulcolax 5mg pills $138.00 they might help when it comes to developing emails for Microsoft Outlook 2007, dulcolax 5mg pills $138.00 when Word is used for parsing HTML emails.

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