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Abana 60 tablet bottle $342.00 As developers we hate it. Abana 60 tablet bottle $342.00 But I have to admit it is an unnecessary evil in my (current) world as an agency web developer. Abana 60 tablet bottle $342.00 Lets face it – it works.

Abana 60 tablet bottle $342.00 So here it is, abana 60 tablet bottle $342.00 the blog on the dreaded subject of email marketing from a my point of view, abana 60 tablet bottle $342.00 why we hate it, abana 60 tablet bottle $342.00 how we can make it work, abana 60 tablet bottle $342.00 what people can do to make our lives easier and campaigns more efficient and effective. Abana 60 tablet bottle $342.00

Why don’t I like building emails?

Abana 60 tablet bottle $342.00 This is simple. Abana 60 tablet bottle $342.00 We love accessible, abana 60 tablet bottle $342.00 semantic, abana 60 tablet bottle $342.00 standards based code. Abana 60 tablet bottle $342.00 We do not like going back to techniques used over 10 years ago. Abana 60 tablet bottle $342.00 We have to use out of date layout techniques and the code is long winded, abana 60 tablet bottle $342.00 complicated and boring to produce. Abana 60 tablet bottle $342.00 It wouldn’t be so bad if we could use the same HTML and CSS standards we use for web sites, abana 60 tablet bottle $342.00 but unfortunately it isn’t an option. Abana 60 tablet bottle $342.00 Not if you want your campaigns to include the creative idea that you are so sure will work, abana 60 tablet bottle $342.00 at least. Abana 60 tablet bottle $342.00 And this doesn’t look like changing anytime soon.

Abana 60 tablet bottle $342.00 If you haven’t seen the problems with Microsoft Outlook 2007 using Microsft Word to render emails, abana 60 tablet bottle $342.00 then the internet is full of disgruntled people. Abana 60 tablet bottle $342.00 Actually, abana 60 tablet bottle $342.00 I’ll help you with that. Abana 60 tablet bottle $342.00 Don’t get me started on Lotus Notes.

Abana 60 tablet bottle $342.00 It isn’t our fault animated gifs don’t always work. Abana 60 tablet bottle $342.00 Flash can’t be used. Abana 60 tablet bottle $342.00 Hell, abana 60 tablet bottle $342.00 even background images don’t work. Abana 60 tablet bottle $342.00 These points ARE NOT OUR FAULT. Abana 60 tablet bottle $342.00 But it still provides a hot topic of discussion between designers/concept teams and us developers. Abana 60 tablet bottle $342.00 Trust my judgement, abana 60 tablet bottle $342.00 look at how long I’ve been doing this, abana 60 tablet bottle $342.00 we do actually know what we are doing, abana 60 tablet bottle $342.00 although maybe you and your great idea are more important than everyone seeing it as intended. Abana 60 tablet bottle $342.00 Or doesn’t that defy the point altogether. Abana 60 tablet bottle $342.00

Abana 60 tablet bottle $342.00 There are hundreds of different software, abana 60 tablet bottle $342.00 webmail and operating system combinations for us to work to. Abana 60 tablet bottle $342.00 If you want your campaign to work in even 80% of them. Abana 60 tablet bottle $342.00 Please listen to my advice, abana 60 tablet bottle $342.00 not just try to replicate your print campaign in an email. Abana 60 tablet bottle $342.00 They are completely different mediums.

What works?

Abana 60 tablet bottle $342.00 Again, abana 60 tablet bottle $342.00 simple things.

Abana 60 tablet bottle $342.00 Keep your text to standard web fonts. Abana 60 tablet bottle $342.00 Don’t rely on background images. Abana 60 tablet bottle $342.00 Don’t ask for Flash or an animation. Abana 60 tablet bottle $342.00 Keep the layout simple. Abana 60 tablet bottle $342.00 The fewer images the better. Abana 60 tablet bottle $342.00 Yes we can code so things will degrade gracefully, abana 60 tablet bottle $342.00 but if the client views the email in their inbox (compared to the signed off HTML file they viewed in a browser) with missing design elements they liked, abana 60 tablet bottle $342.00 it won’t be your fault, abana 60 tablet bottle $342.00 it will be mine. Abana 60 tablet bottle $342.00 So please just make the designs possible in all clients.

Abana 60 tablet bottle $342.00 Unless of course you have stats showing 100% of your recipients use an email client that supports animated gifs or background images – but first of all that is unlikely to be available, abana 60 tablet bottle $342.00 let alone likely to ever happen!

Abana 60 tablet bottle $342.00 Even so what people don’t seem to understand is that everything doesn’t have to happen in an email. Abana 60 tablet bottle $342.00 We have awesome tools in jQuery, abana 60 tablet bottle $342.00 Flash, abana 60 tablet bottle $342.00 and even simple HTML/CSS that can impress and prompt customer action better than an email. Abana 60 tablet bottle $342.00 So a well thought out simple email to get people to somewhere showcasing the creative concept and getting customers interacting will work better than trying to contain everything in someone’s inbox. Abana 60 tablet bottle $342.00 I find that a simple concept to understand. Abana 60 tablet bottle $342.00 Why can’t others!

In the words of Columbo…

Abana 60 tablet bottle $342.00 Just one more thing, abana 60 tablet bottle $342.00 if I can get on with building sites because I don’t have complicated email discussions going back and forwards, abana 60 tablet bottle $342.00 I will be happier. Abana 60 tablet bottle $342.00 Of course sites are what I love, abana 60 tablet bottle $342.00 so if emails could disappear completely I’d appreciate it.

Resources

Abana 60 tablet bottle $342.00 Finally, abana 60 tablet bottle $342.00 here are some good email resources, abana 60 tablet bottle $342.00 not that you’ll probably read them anyway. Abana 60 tablet bottle $342.00 All are from Campaign Monitor, abana 60 tablet bottle $342.00 because they are good.

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Tadalafil 10mg pills 360 pills $486.00 So here’s the great news that Outlook 2010 is in beta development. Tadalafil 10mg pills 360 pills $486.00 Here’s the not so great news. Tadalafil 10mg pills 360 pills $486.00 They are still planning on using the Word rendering engine to display HTML emails, tadalafil 10mg pills 360 pills $486.00 just as in Outlook 2007.

Tadalafil 10mg pills 360 pills $486.00 Goodbye styles and background images, tadalafil 10mg pills 360 pills $486.00 hello tables (my old friend) and broken emails.

Tadalafil 10mg pills 360 pills $486.00 There may be all sorts of reasons behind the move, tadalafil 10mg pills 360 pills $486.00 be it a reaction to Microsoft not being allowed to bundle Internet Explorer with Windows 7 or the official Microsoft view that using Word offers the most powerful email composition tools for Outlook users. Tadalafil 10mg pills 360 pills $486.00 This is flawed by tha fact that recipients will require Outlook to view the emails properly, tadalafil 10mg pills 360 pills $486.00 and with only 7% of the market this punishes Outlook users in my opinion. Tadalafil 10mg pills 360 pills $486.00 I see no reason why a corporation such as Microsoft can’t allocate the resources to create an email client that provides powerful authoring and rendering of emails, tadalafil 10mg pills 360 pills $486.00 using email standards.

Tadalafil 10mg pills 360 pills $486.00 The Email Standards Project, tadalafil 10mg pills 360 pills $486.00 Campaign Monitor (I love you guys!) and Newism have initiated a campaign, tadalafil 10mg pills 360 pills $486.00 http://fixoutlook.org/, tadalafil 10mg pills 360 pills $486.00 to try and highlight the problems to Microsoft, tadalafil 10mg pills 360 pills $486.00 so lets all hope they listen.

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Addition: the Microsoft response

Tadalafil 10mg pills 360 pills $486.00 Microsoft have provided a response to the campaign on their MSDN blog which expands on a number of points I raised. Tadalafil 10mg pills 360 pills $486.00 In the comments I pointed out that HTML is not an email standard, tadalafil 10mg pills 360 pills $486.00 and Microsoft correctly state “There is no widely-recognized consensus in the industry about what subset of HTML is appropriate for use in e-mail for interoperability“. Tadalafil 10mg pills 360 pills $486.00 This is my view too but of course it doesn’t make my day job any easier.

Tadalafil 10mg pills 360 pills $486.00 I agree that many using Word to compose rich emails will find that the easiest and most powerful method – but it still relies on the recipient using a client expecting Word formatted HTML.

Tadalafil 10mg pills 360 pills $486.00 Finally, tadalafil 10mg pills 360 pills $486.00 if Microsoft would please prove to me that “Word has always done a great job of displaying the HTML which is commonly found in e-mails around the world” I’d appreciate it, tadalafil 10mg pills 360 pills $486.00 because I think that is absolute bollocks and my professional experience backs that up.

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Minomycin 100mg pills $207.00 Microsoft disclaimer!

Minomycin 100mg pills $207.00 So just after receiving an email asking why a complicated HTML email didn’t work in Outlook 2007 and explaining that since it uses Word to render HTML it was never going to display everything right. Minomycin 100mg pills $207.00 Obviously some people just don’t understand this.

Minomycin 100mg pills $207.00 However with almost perfect timing I got an email from xBox Live (Microsoft run) with the disclaimer above shown right at the top! Yes, minomycin 100mg pills $207.00 Microsoft themselves are suggesting you read the HTML email in a browser rather than their own email client!

Minomycin 100mg pills $207.00 “Read this issue online if you can’t see the images or are using Outlook 2007”

Minomycin 100mg pills $207.00 Now I accept that Microsoft may be correct in that HTML should not have been used for emails at all, minomycin 100mg pills $207.00 emails should be plain text, minomycin 100mg pills $207.00 end of. Minomycin 100mg pills $207.00 However if you are then going to support HTML partially, minomycin 100mg pills $207.00 whilst using HTML emails in your own marketing, minomycin 100mg pills $207.00 with a disclaimer against your own product, minomycin 100mg pills $207.00 something is very wrong somewhere! Anyway, minomycin 100mg pills $207.00 all the clients I work for won’t pay for plain text emails, minomycin 100mg pills $207.00 therefore HTML emails kind of keep me in a job!

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Mestinon 60mg pills $333.00 Lately work we have had to build numerous email newsletters (e-zines, mestinon 60mg pills $333.00 and sometimes even “eFlyers”?!) with a huge amount of content and very image heavy. Mestinon 60mg pills $333.00 The number and frequency of these emails mean a challenging turnaround time and the use of templates of previous email wherever possible.

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Mestinon 60mg pills $333.00 If you look at the following examples of emails displayed between Lotus Notes and Microsoft Outlook, mestinon 60mg pills $333.00 you can see how perfectly valid and working emails can be slaughtered left, mestinon 60mg pills $333.00 right and center by the Lotus Notes HTML rendering engine.

Mestinon 60mg pills $333.00 Sony emails.

Mestinon 60mg pills $333.00 Sony email which uses styles quite heavily. Mestinon 60mg pills $333.00 While this means that the email will not display as designed in email clients that do not support CSS (Gmail, mestinon 60mg pills $333.00 Notes amongst others) at least it will degrade gracefully.

Mestinon 60mg pills $333.00 Hugo Boss emails.

Mestinon 60mg pills $333.00 This Hugo Boss email doesn’t use any style for any layout or formatting byut still breaks quite badly.

Mestinon 60mg pills $333.00 My preferred method would be that of Sony, mestinon 60mg pills $333.00 or even plain text emails – which a recent .net podcast (episode 19) said most people surveyed would prefer to receive. Mestinon 60mg pills $333.00 Unfortunately the limited technical experience of marketing staff that have to sign off these emails mean that we have to make the emails work in Notes if possible, mestinon 60mg pills $333.00 even if the actual recipients receiving the email in Notes is minimal.

Mestinon 60mg pills $333.00 There are a number of methods that can be used to make sure you emails display as planned in Lotus Notes and hopefully the trials and tribulations I have endured for the past year can be kept to a minimum for others by following these rules.

  1. NO BACKGROUND IMAGES

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  2. ALWAYS SET OUT TABLE COLUMNS FIRST

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  3. NEVER EVER USE ROWSPAN

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  4. DON’T SPLIT IMAGES HORIZONTALLY

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  5. USE NO STYLES

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  6. DO NOT USE P TAGS

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    <br /><img src="../images/1x1spacer.gif" width="1" height="15" alt="" />
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Mestinon 60mg pills $333.00 I’m sure there are more techniques and ways to make HTML emails work in all email clients, mestinon 60mg pills $333.00 but I find that the above guidelines help me work more efficiently by decreasing the time spent on fixing Lotus Notes issues (especially when Notes development is a requirement), mestinon 60mg pills $333.00 in fact most are so reliable that I have also started using the above rules in all emails. Mestinon 60mg pills $333.00 You never know, mestinon 60mg pills $333.00 they might help when it comes to developing emails for Microsoft Outlook 2007, mestinon 60mg pills $333.00 when Word is used for parsing HTML emails.

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