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Abana 60 tablet bottle $342.00 So here it is, abana 60 tablet bottle $342.00 the blog on the dreaded subject of email marketing from a my point of view, abana 60 tablet bottle $342.00 why we hate it, abana 60 tablet bottle $342.00 how we can make it work, abana 60 tablet bottle $342.00 what people can do to make our lives easier and campaigns more efficient and effective. Abana 60 tablet bottle $342.00

Why don’t I like building emails?

Abana 60 tablet bottle $342.00 This is simple. Abana 60 tablet bottle $342.00 We love accessible, abana 60 tablet bottle $342.00 semantic, abana 60 tablet bottle $342.00 standards based code. Abana 60 tablet bottle $342.00 We do not like going back to techniques used over 10 years ago. Abana 60 tablet bottle $342.00 We have to use out of date layout techniques and the code is long winded, abana 60 tablet bottle $342.00 complicated and boring to produce. Abana 60 tablet bottle $342.00 It wouldn’t be so bad if we could use the same HTML and CSS standards we use for web sites, abana 60 tablet bottle $342.00 but unfortunately it isn’t an option. Abana 60 tablet bottle $342.00 Not if you want your campaigns to include the creative idea that you are so sure will work, abana 60 tablet bottle $342.00 at least. Abana 60 tablet bottle $342.00 And this doesn’t look like changing anytime soon.

Abana 60 tablet bottle $342.00 If you haven’t seen the problems with Microsoft Outlook 2007 using Microsft Word to render emails, abana 60 tablet bottle $342.00 then the internet is full of disgruntled people. Abana 60 tablet bottle $342.00 Actually, abana 60 tablet bottle $342.00 I’ll help you with that. Abana 60 tablet bottle $342.00 Don’t get me started on Lotus Notes.

Abana 60 tablet bottle $342.00 It isn’t our fault animated gifs don’t always work. Abana 60 tablet bottle $342.00 Flash can’t be used. Abana 60 tablet bottle $342.00 Hell, abana 60 tablet bottle $342.00 even background images don’t work. Abana 60 tablet bottle $342.00 These points ARE NOT OUR FAULT. Abana 60 tablet bottle $342.00 But it still provides a hot topic of discussion between designers/concept teams and us developers. Abana 60 tablet bottle $342.00 Trust my judgement, abana 60 tablet bottle $342.00 look at how long I’ve been doing this, abana 60 tablet bottle $342.00 we do actually know what we are doing, abana 60 tablet bottle $342.00 although maybe you and your great idea are more important than everyone seeing it as intended. Abana 60 tablet bottle $342.00 Or doesn’t that defy the point altogether. Abana 60 tablet bottle $342.00

Abana 60 tablet bottle $342.00 There are hundreds of different software, abana 60 tablet bottle $342.00 webmail and operating system combinations for us to work to. Abana 60 tablet bottle $342.00 If you want your campaign to work in even 80% of them. Abana 60 tablet bottle $342.00 Please listen to my advice, abana 60 tablet bottle $342.00 not just try to replicate your print campaign in an email. Abana 60 tablet bottle $342.00 They are completely different mediums.

What works?

Abana 60 tablet bottle $342.00 Again, abana 60 tablet bottle $342.00 simple things.

Abana 60 tablet bottle $342.00 Keep your text to standard web fonts. Abana 60 tablet bottle $342.00 Don’t rely on background images. Abana 60 tablet bottle $342.00 Don’t ask for Flash or an animation. Abana 60 tablet bottle $342.00 Keep the layout simple. Abana 60 tablet bottle $342.00 The fewer images the better. Abana 60 tablet bottle $342.00 Yes we can code so things will degrade gracefully, abana 60 tablet bottle $342.00 but if the client views the email in their inbox (compared to the signed off HTML file they viewed in a browser) with missing design elements they liked, abana 60 tablet bottle $342.00 it won’t be your fault, abana 60 tablet bottle $342.00 it will be mine. Abana 60 tablet bottle $342.00 So please just make the designs possible in all clients.

Abana 60 tablet bottle $342.00 Unless of course you have stats showing 100% of your recipients use an email client that supports animated gifs or background images – but first of all that is unlikely to be available, abana 60 tablet bottle $342.00 let alone likely to ever happen!

Abana 60 tablet bottle $342.00 Even so what people don’t seem to understand is that everything doesn’t have to happen in an email. Abana 60 tablet bottle $342.00 We have awesome tools in jQuery, abana 60 tablet bottle $342.00 Flash, abana 60 tablet bottle $342.00 and even simple HTML/CSS that can impress and prompt customer action better than an email. Abana 60 tablet bottle $342.00 So a well thought out simple email to get people to somewhere showcasing the creative concept and getting customers interacting will work better than trying to contain everything in someone’s inbox. Abana 60 tablet bottle $342.00 I find that a simple concept to understand. Abana 60 tablet bottle $342.00 Why can’t others!

In the words of Columbo…

Abana 60 tablet bottle $342.00 Just one more thing, abana 60 tablet bottle $342.00 if I can get on with building sites because I don’t have complicated email discussions going back and forwards, abana 60 tablet bottle $342.00 I will be happier. Abana 60 tablet bottle $342.00 Of course sites are what I love, abana 60 tablet bottle $342.00 so if emails could disappear completely I’d appreciate it.


Abana 60 tablet bottle $342.00 Finally, abana 60 tablet bottle $342.00 here are some good email resources, abana 60 tablet bottle $342.00 not that you’ll probably read them anyway. Abana 60 tablet bottle $342.00 All are from Campaign Monitor, abana 60 tablet bottle $342.00 because they are good.

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Tadalafil 10mg pills 360 pills $486.00 So here’s the great news that Outlook 2010 is in beta development. Tadalafil 10mg pills 360 pills $486.00 Here’s the not so great news. Tadalafil 10mg pills 360 pills $486.00 They are still planning on using the Word rendering engine to display HTML emails, tadalafil 10mg pills 360 pills $486.00 just as in Outlook 2007.

Tadalafil 10mg pills 360 pills $486.00 Goodbye styles and background images, tadalafil 10mg pills 360 pills $486.00 hello tables (my old friend) and broken emails.

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Tadalafil 10mg pills 360 pills $486.00 The Email Standards Project, tadalafil 10mg pills 360 pills $486.00 Campaign Monitor (I love you guys!) and Newism have initiated a campaign, tadalafil 10mg pills 360 pills $486.00 http://fixoutlook.org/, tadalafil 10mg pills 360 pills $486.00 to try and highlight the problems to Microsoft, tadalafil 10mg pills 360 pills $486.00 so lets all hope they listen.

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Addition: the Microsoft response

Tadalafil 10mg pills 360 pills $486.00 Microsoft have provided a response to the campaign on their MSDN blog which expands on a number of points I raised. Tadalafil 10mg pills 360 pills $486.00 In the comments I pointed out that HTML is not an email standard, tadalafil 10mg pills 360 pills $486.00 and Microsoft correctly state “There is no widely-recognized consensus in the industry about what subset of HTML is appropriate for use in e-mail for interoperability“. Tadalafil 10mg pills 360 pills $486.00 This is my view too but of course it doesn’t make my day job any easier.

Tadalafil 10mg pills 360 pills $486.00 I agree that many using Word to compose rich emails will find that the easiest and most powerful method – but it still relies on the recipient using a client expecting Word formatted HTML.

Tadalafil 10mg pills 360 pills $486.00 Finally, tadalafil 10mg pills 360 pills $486.00 if Microsoft would please prove to me that “Word has always done a great job of displaying the HTML which is commonly found in e-mails around the world” I’d appreciate it, tadalafil 10mg pills 360 pills $486.00 because I think that is absolute bollocks and my professional experience backs that up.

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Minomycin 100mg pills $207.00 Microsoft disclaimer!

Minomycin 100mg pills $207.00 So just after receiving an email asking why a complicated HTML email didn’t work in Outlook 2007 and explaining that since it uses Word to render HTML it was never going to display everything right. Minomycin 100mg pills $207.00 Obviously some people just don’t understand this.

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Minomycin 100mg pills $207.00 “Read this issue online if you can’t see the images or are using Outlook 2007”

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